October 15, 2010

Tech Data Announces 2010 Vendor Partner Award Winners

Tech Data Honors Apple, Belkin, Cisco, Ergotron, IBM, LifeSize and Microsoft for Channel Commitment, and Sales and Marketing Excellence

CLEARWATER, Fla., Oct 15, 2010 (BUSINESS WIRE) -- Tech Data Corporation (NASDAQ:TECD), a leading distributor of technology products, honored industry-leading hardware and software producers with its sixth annual Vendor Partner Awards. Tech Data presented the awards at its annual Vendor Partner Summit in Orlando, where the company unveiled its 2011 sales and marketing strategy to more than 400 technology executives, and sales and marketing professionals. Tech Data produces and executes strategic marketing plans on behalf of its vendor partners -- including the biggest names in the technology industry -- to influence billions of dollars in technology purchases nationwide.

"Tech Data's channel marketing and agency services are among the most strategic and valuable services we provide the technology industry," said Tech Data Senior Vice President, U.S. Marketing Joe Quaglia. "We connect leading hardware and software companies to technology resellers best positioned to bring their products and solutions to end users of all sizes, including consumers, small businesses, large enterprises, government agencies, educational institutions and healthcare facilities. This year's Vendor Partner Award winners made the most of their partnership with Tech Data. Together, we implemented innovative marketing programs that created strong value for their reseller partners and resulted in exceptional sales growth within targeted market segments like SMB and healthcare."

Tech Data Vendor Partner Awards

Vendor Partner Award recipients are recognized for their strong partnership, loyalty, collaborative spirit and unwavering commitment to the continued success of Tech Data and its reseller customers. The 2010 Tech Data Vendor Partner Award winners include:

Cisco - Vendor Partner of the Year

Cisco and Tech Data continue to build upon their strong partnership. Over the last year, the companies collaborated to make the right marketing investments, more closely aligned sales strategies and enhanced their execution on behalf of resellers. The result was the most successful year yet for the partnership between these two industry leaders, with strong hardware and services sales growth, especially in the small and medium business (SMB) market.

Jennifer Sheppard, Belkin - Vendor Representative of the Year

Jennifer Sheppard, national account manager, Belkin International, is a strong champion for Tech Data and its reseller customers. Engaged and passionate about helping partners grow their businesses, she ensures Belkin successfully leverages its relationship with Tech Data to engage the distributor's sales teams and reseller customers to drive new sales opportunities.

Ergotron - Sales and Marketing Innovator of the Year

Ergotron is always among the first vendors to partner with Tech Data to support strategic sales and marketing initiatives designed to capitalize on emerging technology demand. The company also partners with Tech Data to participate in its own innovative marketing programs that help generate demand in key vertical markets like healthcare, where its sales nearly doubled through Tech Data in the last year.

Microsoft - Best SMB-Focused Vendor Partner of the Year

Microsoft partnered with Tech Data to establish a new sales team to ensure that SMB resellers nationwide are familiar with the latest Microsoft products, solutions and program advantages available to them. This dedicated sales coverage model is growing sales among these strategic SMB accounts for products like Windows 7, Microsoft Office 2010 and Microsoft's Business Productivity Online Standard Suite.

Apple - Retail Vendor Partner of the Year

Apple is a strategic partner for Tech Data as it continues to expand its consumer technology product offering, which now includes the Apple iPad. Apple's strong brand recognition combined with Tech Data's unique capabilities in the retail and commercial distribution markets are resulting in strong growth and new sales opportunities for both companies.

LifeSize - Growth Vendor Partner of the Year

LifeSize, a division of Logitech, continues to grow its business with Tech Data, doubling the number of resellers purchasing its products through the distributor and more than doubling its SMB, public-sector and healthcare sales. LifeSize's HD video conferencing solutions are a key component of Tech Data's unified communications strategy.

IBM - Inventory Optimization Vendor Partner of the Year

IBM and Tech Data implemented a comprehensive review of all joint purchasing and inventory practices. Working together, both organizations cut costs, enhanced efficiencies and significantly reduced levels of aged inventory while still meeting reseller demand for product. Over the same period of time, Tech Data helped IBM expanded its active SMB customer base and grow sales among these reseller accounts.

About Tech Data

Tech Data Corporation (NASDAQ GS: TECD) is one of the world's largest distributors of technology products from leading IT hardware and software producers. Tech Data serves more than 125,000 IT solution providers in over 100 countries. Every day, these resellers depend on Tech Data to cost-effectively support the technology needs of end users, including small and medium businesses (SMB), large enterprises and government agencies. Ranked 109th on the FORTUNE 500®, Tech Data generated $22.1 billion in net sales for its fiscal year ended January 31, 2010. To learn more, visit http://www.techdata.com.

SOURCE: Tech Data Corporation

Tech Data Corporation
Jarred LeFebvre, 800-305-3374

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